Your business is doing well! Wondering why then does it need a website? Here are the reasons :
A Website gives you credibility and promotes you 24/7!
With a website you become visible and accessible to both existing and potential customers round the clock. Your customers can view your services and products even when your office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision. This is also especially useful if you are a small venture/start-up and do not want to invest in an office space, this early in your business. Today, most consumers use the internet to search for the products or services they need. Your business will gain credibility by having a website. Without one, potential customers will go to your competitors that have made a wise decision and invested in a good website!
Websites enable you to target a wider audience and keep it updated:
Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.
A Website saves you time and money!:
As a small business owner you probably think you can’t afford a professional website, but you can’t afford NOT to. Although the cost of designing a website varies, once it’s up and running, a website for a small business generally costs much lesser compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business. Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalogue you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!